No ever-lasting competitive superiority, only persistent innovative culture superiority; no best industry, only better enterprise.
1. Enterprise Policy：Quality first, service first.
2. Theory of business：people-oriented, Character First.
3. Enterprise mission：delicate，concentrated，open，professional，successful.
4. Enterprise aim：establish a time-honored Enterprise, be a century brand.
5. Market aim：To get the brands, to win the marketing; where there's a will there's a way.
6. Talent concept： expert in choosing using personnel; value and treat a personnel. With people-oriented, we thrive.