At present, the breeding area of ​​white-feathered chickens is being eroded by yellow-feathered chickens. The white-feathered chickens, which occupy the top position in the breeding scale, have to give up the position of the big brother, and the domestic chicken breeding pattern has undergone a major adjustment.

Industry insiders: The instant chicken incident led to a pattern adjustment.

From March 25th to March 27th, the Animal Husbandry Department of the Ministry of Agriculture held a symposium on the construction of modern animal husbandry industry technology system in Guangdong. Academician Liu Xiufan of Yangzhou University, Academician Zhang Gaiping of Henan Academy of Agricultural Sciences, Academician Huang Lusheng, President of Jiangxi Agricultural University, and Academician Nan Zhibiao of Lanzhou University. Nearly 80 people including livestock officials and entrepreneurs from all over the country attended the meeting. The turmoil of instant chickens three months ago also became a topic of this meeting. An important person in the chicken industry revealed in his speech that instant chickens hit white-feathered chickens, and the breeding of white-feathered chickens decreased sharply. Beyond the white-feathered chicken, the development pattern of the yellow-feathered chicken will be maintained in the future or for a long time.
Officials and scholars at the meeting agreed with this point of view. Consumption determines production. The misunderstood white-feather chicken is equivalent to "sick chicken" and "medicated chicken" in the minds of consumers. It is difficult to remove the negative impact for a long time and lose ordinary consumers. Trusted white-feather chickens, their breeding scale began to shrink.

At present, a north-south industrial pattern has been formed in my country around white-feathered chickens and yellow-feathered chickens. According to the data, most of the main producers of white feather chickens in my country are concentrated in the north. For example, the three northeastern provinces, Shandong, Anhui, Jiangsu, Henan, and Hebei. Representative enterprises include Zhengda Group, Shuanghui Group, Fujian Shengnong, Anhui Yihe, Hebei Xingda, etc. The main production enterprises and even consumption areas of yellow feather chicken are mainly concentrated in the south, such as Guangxi, Jiangsu and other places. Representative enterprises include Guangdong Wens Group and Guangxi Shenhuang Group.

Media investigation: Shandong farmer's white feather chicken shrinks by nearly half

On December 18 last year, CCTV's "Chao Wen Tianxia" program broadcast a report titled "Growing 5 pounds in 40 days, white feather chickens grow so fast", and overnight, the broiler industry attracted attention.

After a lapse of three months, local media in Shandong once again visited the chicken-raising towns in Pingdu, Jiaozhou, Huangdao and other districts. The reporter described it as: "A large number of vacant chicken sheds, unsalable chickens, continuous decline in the price of laying hens, and farmers talking about the discoloration of "chicken" show that although the "storm" has passed, the "ice" of the chicken industry still remains. There is no sign of any loosening." "The industry of raising chickens in greenhouses has basically been crushed!" A farmer told reporters sadly that there are more than 40 large-scale chicken-raising greenhouses in Cuijiaji Town, Pingdu, Shandong Province. There are three sheds of broiler chickens. The small sheds can raise more than 5,000 chickens, the medium sheds can raise about 8,000 chickens, and the greenhouses can raise nearly 15,000 chickens. Now the chicken sheds in the whole town are shrinking in size. "I used to be able to raise 10,000 chickens and now I only raise 5,000 chickens. I used to hire people to raise them because they couldn't earn workers' wages and had to temporarily clear their sheds and not raise them. Some of the chicken farms have now closed down because they have paid a lot of money. "Being affected and implicated by the "fast-growing chicken incident", the number of broiler chickens in the town has been reduced by at least about half compared with three months ago.

The same impact has also put the farmers in Huangdao District under "great pressure" and have reduced their stocks. Huangdao District Animal Husbandry Bureau revealed that on December 20 last year, the bureau’s investigation of broiler breeding in the region showed that there were 2.59 million broiler chickens in stock in the region at that time. The inventory of broiler contract farms (households) with fewer than 10,000 chickens has dropped by about 40%.

Yellow-feather chickens face development opportunities, and the breeding of yellow-feather chickens in the north may surge

Previously, according to relevant data, there are currently about 4.2 billion white-feather chickens; yellow-feather chickens are less than 4.2 billion, slightly less than white-feather chickens, and the main market is in the south. The reporter's investigation also found that some farmers are simply waiting for the bar, while others are transitioning to breeding laying hens. Yellow feather chickens are likely to be the next choice for these farmers.

The yellow feather chicken is of good quality and unique flavor, which adapts to the flavor requirements of Chinese catering and the emphasis on chicken by ordinary families. The "instant chicken" incident directly caused ordinary consumers to resist white-feather chickens. In the eyes of some consumers, white-feather chickens are equivalent to 45-day-old chickens, and 45-day-old chickens are equivalent to medicinal chickens and unhealthy chickens. The yellow-feather chicken needs at least 70 days of age, and some high-quality yellow-feather chickens reach 180 days or even 200 days. In the eyes of consumers, at least yellow feather chickens are not drug-induced.
At this juncture of adjustment, some yellow-feather chicken breeding enterprises have stepped up the layout of the northern breeding area. At the same time, the original white-feather chicken farmers have also begun to transform and start breeding yellow-feather chickens.

"Market demand and the high efficiency and efficiency of growth are the main reasons for the rapid development of white-feather broilers in my country." Lu Yan, vice president of Shandong Academy of Agricultural Sciences, said that white-feather broilers are the most grain-saving livestock and poultry products. About 1 pound of feed can be converted into 1 catty of chicken." Despite this, the misunderstanding of white feather chickens by ordinary consumers has deepened, and everyone talks about chicken discoloration, and the dominant white feather chicken may lose its former glory. It is a foregone conclusion that yellow-feather chickens penetrate the northern breeding area, and this breeding pattern has been broken. In the next few years, yellow-feather chickens will face greater development opportunities and further expand their scale. (Small text).

Yellow chicken (also known as high-quality chicken in the south) is a broad concept. The author believes that there are broad and narrow senses. The broad sense of yellow chicken refers to all colored feather chickens, including white-feathered silky chickens and eliminated old hens; the narrow sense of yellow chicken is Refers to all broiler chickens that are more than 95 days old, except for culling old hens. In a broad sense, high-quality chickens can be roughly divided into fast and large (marketed before 74 days of age), medium-speed type (marketed at 75 to 94 days of age), local chicken type (marketed after 95 days of age), nourishing type (silk-bone chicken) and elimination. Old hen type and other types, low-grade chickens with a short market age and high-grade chickens with a long market age. (Excerpted from Wen Zhifen, President of Wen's Group, "Building Advantageous Breeds to Make the Yellow Chicken Industry Bigger and Stronger").

What is White Feather Chicken?

White-feathered chicken is a breed introduced from abroad, which has the characteristics of fast growth and high feed conversion rate, and the feathers are usually white. The normal growth cycle of white-feather chickens is 45 days. The foreign chicken industry is usually dominated by white-feather chickens, which have a high degree of industrialization. At present, chicken prepared foods on the market, or processed products such as chicken feet and chicken necks, all use white feather chickens as raw materials.

In terms of characteristics, due to its high feed conversion rate, 1.8-2 catties of feed can be exchanged for 1 catties of chicken, much higher than other meats, and the growth cycle is short and easy to divide, suitable for large-scale breeding, wholesale and deep processing, with economic benefits. It is favored by many large-scale enterprises.