In recent years, with the gradual promotion of the integration of urban and rural development, my country's animal husbandry market has undergone great changes. The proportion of large-scale breeding has increased year by year, free-range farmers have quickly withdrawn from the market, and the price of feed raw materials has remained high, and feed enterprises are facing more pressure. and challenges. The growth rate of large enterprises has slowed down, and the production and sales of some small and medium-sized enterprises have experienced negative growth. The total output of additive premix feed maintained a steady and slight growth, but the proportion of the total feed output showed a trend of slight reduction. In order to accurately grasp the additive premixed feed market and its structural changes, and to understand the problems existing in production and use, this paper analyzes and judges the basic situation, characteristics and future trends of additive premixed feeds, in order to help industry practitioners understand additives Premix market conditions have helped.
1 Basic situation In 2011, the feed industry maintained a good momentum of development. The national total output of commercial feed reached 181 million tons, and the total industrial output value reached 634.8 billion yuan. Among them, the output of compound feed was 149.15 million tons, a year-on-year increase of 15%; the output of concentrated feed was 25.43 million tons, a year-on-year decrease of 4%; the output of additive premix feed was 6.05 million tons, a year-on-year increase of 4.5% (Figure 1). The ratio of compound feed, concentrated feed and additive premixed feed has changed from 22.4:4.6:1 in 2010 to 24.7:4.2:1. Figure 1 Comparison of feed output in 2011 and 2010 Among the additive premix feeds, the output of pig feed was 3.37 million t, accounting for 55.7% of the total output, an increase of 0.1% year-on-year; egg feed was 1.38 million t, accounting for 22.8%, an increase of 18.9% year-on-year ; meat and poultry feed 560,000 tons, accounting for 9.3%, down 0.4% year-on-year; aquatic feed 220,000 tons, accounting for 3.6%, down 3.0% year-on-year; ruminant feed 300,000 tons, accounting for 5.0%, up 51.3% year-on-year; other feeds 22 million tons, accounting for 3.6%, down 20.4% year-on-year (Figure 2). Figure 2 The structure of national additive premix feed in 2011 From the regional situation of additive premix feed, nearly 50% of the output is concentrated in Shandong, Guangdong, Beijing, Hunan, Jiangxi and Henan. Among them, Shandong’s output accounted for 11.1% of the national total, Guangdong accounted for 8.7%, Beijing and Hunan accounted for 8.4% and 8.3% respectively, and Jiangxi and Henan accounted for 6.9% and 6.1% respectively (Figure 3). Figure 3 Regional situation of additive premix feed
2 Development characteristics According to the statistics of the national feed industry in the past five years and the reporting situation of 121 key tracking enterprises, my country's additive premixed feed has the following characteristics: 2.1 The product structure has changed significantly, the output and proportion of compound feed have increased rapidly, concentrated feed has shrunk sharply, additives The premixed feed has been relatively stable in the past five years, and the total national feed output has grown steadily, with an average annual growth rate of 10%. Among them, the average annual growth rate of compound feed was 12.5%, concentrated feed was 0.6%, and additive premix feed was 3.9% (Table 1). Table 1 2007-2011 National statistical data and 121 companies reported the increase and decrease of feed output 10,000 tons, % 2.2 The proportion of additive premix feed production decreased year by year from 4.2% in 2007 to 3.3% in 2011. The decrease in the proportion of additive premix feed production was mainly due to the expansion of compound feed production (Table 2). Table 2 2007-2011 National additive premixed feed production accounted for 10,000 t, % of total national feed production. 2.3 The proportion of pig, egg and ruminant additive premixed feed increased slightly, and the proportion of meat and poultry, aquatic products and other feeds tended to decrease. Pig additives The proportion of premixed feed in the total output of additive premixed feed was 53.3% in 2007, increased to 55.7% in 2011, and once reached 58.1% in 2010. The proportion of egg and poultry additive premix feed was 19.6% in 2007, increased to 22.9% in 2011, and basically remained at around 20% in recent years. The proportion of meat and poultry additives in premixed feed decreased slightly, from 10.5% in 2007 to 9.2% in 2011, and has remained around 10% in recent years (Figure 4). Figure 4 The proportion of additive premixed feeds for pigs, eggs and poultry in total production of additive premixed feeds In terms of feed production ranking, Beijing ranked first before 2010, but its proportion in the country showed a downward trend year by year. In 2011, Shandong and Guangdong ranked first over Beijing (Table 3-5).
At present, the production of additive premix feed in my country is mainly concentrated in Shandong, Guangdong, Beijing, Hunan, Jiangxi, and Henan. The characteristics of these regions are: First, they are in the forefront of my country's information technology, and they have advantages in scientific research, technology, talents, and information. The location, traffic conditions and market environment are also relatively superior; the second is a large breeding province; the third is that some areas have price advantages of feed raw materials. Table 3 2007-2011 Changes in the top 10 regions of my country's additive premix feed production In the past five years, the output of additive premixed feed enterprises has increased significantly. In the past five years, the output of additive premixed feed in my country has basically been reduced, except that in 2010, the production of premixed feed additives was strictly limited due to the strict restrictions on the use of trace elements in the "Code for the Safe Use of Feed Additives" formulated by the Ministry of Agriculture. showing a growth rate of nearly 20%. In 2011, Ganzhou Bawei, Shandong Jinghua Agriculture and Animal Husbandry, Ganzhou Zhushifu and other second-tier enterprises that mainly focus on premixed feed increased their output by more than 50% year-on-year.
The old-fashioned additive premixed feed enterprises, such as Dabeinong, Tianjin Chia Tai, Hunan Jiuding, Chia Tai Kangdi, Guangdong Wangda, etc., have a growth rate of 10% to 20% due to their large output base.
In addition, user needs, sales channels, prices and other factors also have an important impact on the additive premixed feed market, the analysis is as follows. User needs: According to the survey, the main reason for farmers to use additive premixed feed is the need for formula technical support from feed farms. Factors such as product quality, effect, and safety are the main concerns for users to choose products. Strengthening cooperation with farms and support in operation are also the key to feed factories winning the market. Sales channels: From the perspective of the past three years, nearly 80% are sold to farms, of which the proportion of distributors and direct sales is basically 50%. Price: In the past 3 years, the ex-factory price of additive premixed feed products is basically 25% of the cost price; the dealer sells the highest price, and the feed factory allows it to add 50% of the cost price. The survey found that the price of aquatic additive premixed feed distributors increased by about 73% on the cost price, which was much higher than the proportion of the other four products. 3 Development trend analysis According to the statistical data of the national additive premix feed in the past five years and the analysis of the reporting situation of 121 enterprises, plus the communication with the enterprise personnel during the research process, the following points are put forward.
At present, pig additive premix feed with relatively high profit margins has received widespread attention from enterprises. Powerful enterprise groups pay more attention to the investment in formula technology innovation. In view of the general homogeneity of formula technology, enterprises start to produce 6% and more than 6% additive premixed feed products for pigs. According to the survey, enterprises mainly avoid duplication through formula technology innovation and advantages in production equipment to seize more market share. Poultry additive premix feed is the main product in the market with 4% to 5%. Due to the low profit of poultry additive premixed feed, especially the premixed feed of eggs and poultry, some enterprises even have negative profits, just for the purpose of increasing the amount, so the attention of enterprises is relatively low. Through research and understanding, we believe that additive premixed feed will still have a good development space in 10 years.
First, in feed products, the added value of additive premix feed is higher than that of compound feed and concentrated feed, and is an important core part of feed products. Second, in the next 2 to 3 years, the market prospect of additive premixed feed is still promising. The increasing number of farm users and the continuous expansion of the market capacity of pig feed and aquafeed will promote the growth of demand. Third, with the acceleration of the scale-up process of aquaculture, free-range farmers have accelerated their withdrawal. The "feed enterprise + large-scale farmers" model will become one of the important patterns of the feed breeding industry.
Because under this mode, the terminal will use more than 4% (including 4%) of pig additive premixed feed to prepare the feed, thus increasing the market demand. Fourth, with the promulgation of the newly revised Regulations on the Administration of Feed and Feed Additives and related supporting policies and regulations, the entry threshold for the industry has been raised, so that some companies that do not meet the standards will be eliminated, thereby making room for powerful companies. Greater room for development. In the future, it is expected that the concentration of the additive premix feed market will increase year by year, and large-scale premix enterprises will benefit.